Our Quality Standards
At Yu, our aim is not just to offer organic teas, but to be careful at every step: where the leaf is grown, how it is harvested, tested and packed, and what we tell you about it. Our ingredients, sourcing, farming, production, packaging and distribution have been tailored to our customers. We’re here to serve a premium product and we care to do so through ecological, sustainable, organic and meticulously researched practices.
Sourcing Excellence
The saga of your tea begins in the verdant fields of premier organic tea farms in Japan, where tradition marries ethical farming to birth tea leaves that are a class apart. Our meticulous selection of sources is the cornerstone, ensuring that the journey of Yu tea starts on a note of authenticity and purity.
Farming and Harvesting Mastery
Our passionate founder, Kiyomi, collaborates with a network of seasoned farmers who uphold the time-honored, organic farming practices of Japan. The harvest is an orchestrated endeavor, carried out at the precise moment when the leaves have amassed their peak flavor and nutrient profile.
Unyielding Organic Commitment
While being certified organic is a non-negotiable, we go miles beyond. Our teas are what organic should mean: grown on certified organic farms without synthetic pesticides or fertilizers, then tested rather than assumed. The organic ethos runs deep in our veins, reflecting in every aspect from farming practices to packaging.
Rigorous Testing
Every batch of our tea is tested by an independent, accredited third-party lab. The certificates we publish cover heavy metals, radiation and microbes, and the matcha certificate covers pesticides as well. You can read them on our lab results page, so you see what was tested and what was found rather than take our word for it.
Farms We Know by Name
Our teas come from certified organic farms in Japan that we know by name. Kiyomi has visited most of them herself and carefully vets any she has not, and organic certification means every lot can be traced from the farm to the finished product. That closeness is how we keep the quality consistent from one harvest to the next.
Standards You Can Check
Our standards are there so that you can choose with your eyes open: the farms are certified organic, the lab results are published, and the figures we quote come from our own batch testing. With Yu, you are not just choosing tea, but a quality you can verify.
Transparency and Education
Along with our teas, we bring a wealth of information and transparency that helps you make enlightened choices. We are not just a brand; we are here to help you understand the tea you drink. At Yu, every sip narrates a tale of unmatched quality, unyielding organic commitment, and a tradition that celebrates purity. As you savor our teas, you are not just experiencing a beverage but a tea culture that has been refined over centuries.
