
Why Yu Hojicha Stands Out
Our Hojicha stands out with its rich aroma, smooth sweetness, and EGCG benefits. Our careful roasting process deepens the flavor while preserving antioxidants. Sustainably sourced and stone-ground, it’s a pure, soothing tea.
Rich, Roasted, Remarkable Aroma
Our Hojicha is roasted to unlock a warm, toasty aroma with a subtle caramel-like sweetness. Roasting softens the grassy notes of green tea into a smooth, mellow cup - perfect for moments of relaxation.
Naturally Sweet, Deeply Comforting Flavor
Hojicha delights with a smooth, naturally sweet taste, accented by delicate notes of caramel and cocoa. We gently roast our leaves to reduce bitterness, unveiling a warm, toasty depth. Rich in flavor yet light and balanced, it's the perfect companion for a soothing daily ritual.
Authentic, Wholesome, Unmatched Quality
We craft our Hojicha in the matcha style: the whole roasted leaf is finely ground, so you drink all of it rather than an infusion, for a deep, toasty flavor. Whisk it into hot water or milk for a velvety, soul-warming cup.
Your Hojicha Journey Starts Here
Your Hojicha journey begins here - where warmth, comfort, and tranquility come together in every sip. More than just tea, Hojicha is a soothing ritual to slow down with. Experience the rich, roasted essence of Yu Hojicha and embrace a tradition of relaxation and mindful indulgence.
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Discover the Difference
Crafted from expertly roasted Japanese tea leaves, our process unlocks a rich, toasty flavor with less of green tea's grassy bite - the perfect choice for a moment of calm.
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Elevate Your Routine
Make Hojicha a part of your daily ritual. A frothy, toasty cup, a slow sip, and its soothing aroma create a moment of mindful relaxation. Enjoy it after a meal or whenever you want a slower moment.
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Sustainability in Every Sip
Yu Tea's Hojicha is sourced from sustainably grown tea leaves, carefully roasted with respect for both tradition and the environment. Our commitment to organic farming supports healthy soil, clean water, and a thriving ecosystem - so every sip is as good for the planet as it is for you.
Roasted Whole Leaf
You drink the whole roasted leaf, so nothing stays behind in a tea bag. Roasting turns it a warm amber-brown and gives the cup its toasty, caramel-like aroma.
Gentle on Caffeine
Roasting drives off some caffeine, and our Hojicha has about 17 mg per serving (from our most recent batch testing; results vary by lot and packaging), less than half of our matcha. A cup of coffee has 95–240 mg.
Why It Tastes Toasty
Roasting at high heat creates pyrazines, the same family of aroma compounds that gives roasted nuts, coffee and toasted bread their smell. That is where Hojicha's roasted chestnut, vanilla and caramel notes come from.
Hojicha's Tasting Notes
Aroma
Taste
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Dr. Deirdre Orceyre
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Dr. Easter Ho
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Dr. Emma Lee
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Dr. Chad Aschtgen
Why Choose Yu Tea? A Side-by-Side Comparison
| Brand 1 | Brand 2 | ||
|---|---|---|---|
| 100% Organic | ✓ | ✓ | ✓ |
| Authentic Japanese Tea | ✓ | ✗ | ✗ |
| Whole Leaf in Powder Form | ✓ | ✓ | ✗ |
| Convenient and Easy to Use | ✓ | ✗ | ✓ |
| Highest Grade Leaves | ✓ | ✗ | ✗ |
| Tested for Purity | ✓ | ✗ | ✗ |
Frequently asked questions
Do you have any brewing tips or preferred preparation methods that enhance the unique flavor profile of your Hojicha?
What is a Certificate of Analysis, and why does Yu Tea share one for its Organic Hojicha?
Can I use Hojicha in recipes?
How many grams of Hojicha are in the single-serving stick and the pouch?
How much caffeine is in your Hojicha?
How should I store my Hojicha?
Do you test your Hojicha (and other teas) for contaminants such as heavy metals?
Do plant-based milks or sweeteners affect the benefits of green tea?
Which health professionals work with Yu Tea?
Do you offer your Hojicha wholesale?
Don't see your question? See our main FAQ page.
Find Comfort and Balance – Naturally!
100% Organic
Carefully roasted Japanese tea leaves for a smooth, toasty flavor
Roasted Whole Leaf
You drink the entire roasted leaf
Roasted Aroma
Pyrazines from roasting give the toasty, caramel notes
Tested for Purity
Third-party lab tested for heavy metals, radiation and microbes
Discover the Soothing Comfort of Hojicha
Seeking a moment of calm in your day? With its rich, toasty flavor and gentle warmth, Hojicha is a cup made for slowing down.
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Dr. William LiI love it! It's beautiful, it tastes great, and it's good for your soul.
Dr. Deirdre Orceyre
Dr. Easter Ho
Dr. Emma Lee
Dr. Chad Aschtgen