Privacy policy

Effective Date: September 1, 2024

At Yu Tea Co. (“Yu,” “we,” “our,” or “us”), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit yutea.com, interact with us, or make a purchase.

1. Information We Collect

Information You Provide

We collect personal information when you:

  • Place an order
  • Subscribe to our newsletter
  • Contact us via forms or email
  • Participate in promotions or surveys
  • Opt in to receive promotional messages via SMS

This may include your name, email address, billing and shipping addresses, payment information, phone number, and account preferences.

Information Collected Automatically

When you visit our site, we automatically collect:

  • IP address
  • Browser type
  • Device identifiers
  • Pages visited
  • Time spent on site
  • Referring URLs

We use cookies, pixels, and similar tracking technologies for analytics, site functionality, and advertising.

2. How We Use Your Information

We use your information to:

  • Fulfill and manage orders
  • Provide customer support
  • Improve website performance and usability
  • Send marketing and promotional communications (only with your consent)
  • Prevent fraudulent transactions
  • Comply with legal obligations

3. Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Remember your preferences
  • Analyze traffic and user behavior
  • Personalize shopping experiences
  • Show targeted ads via platforms like Google and Meta

You can manage cookie settings via your browser or through cookie banners on our site.

4. Sharing Your Information

We do not sell your personal data. However, we may share data with:

  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping partners (e.g., USPS, UPS)
  • Marketing/email platforms (e.g., Klaviyo)
  • Analytics providers (e.g., Google Analytics)
  • Affiliates and trusted service providers, solely for business purposes

All third parties are contractually required to protect your information and use it only for the services they provide to us.

5. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill the purposes outlined above
  • Comply with legal, tax, or regulatory obligations
  • Resolve disputes or enforce agreements

6. Your Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal data we collect and why
  • Request deletion of your data
  • Opt out of the sale or sharing of personal information (we do not sell)
  • Not be discriminated against for exercising your rights

To exercise your California privacy rights, email us at hello@yutea.com with the subject “CCPA Request.”

European Union/UK Residents (GDPR)

If you are located in the EU or UK, you may have the right to:

  • Access your data
  • Correct inaccurate data
  • Request data deletion
  • Restrict or object to processing
  • Request data portability

Contact us at hello@yutea.com to make a GDPR request.

7. Children’s Privacy

Yu Tea is not intended for children under the age of 13. We do not knowingly collect personal data from anyone under 13. If you believe a child has provided us with personal information, please contact us immediately.

 

8. SMS/Text Messaging Privacy

We offer SMS/text message communications to provide updates, promotional offers, and service-related information. When you opt in to receive SMS messages from Yu Tea, you consent to receive recurring text messages (which may include automated messages) to the mobile number you provided, including marketing messages and transactional notifications (such as order confirmations or shipping updates).

We use Klaviyo to manage and deliver these messages. Klaviyo acts as a service provider on our behalf and processes your mobile number and message interaction data solely for the purpose of operating and analyzing our SMS program. This data may include delivery confirmations, click behavior, opt-out requests, and other engagement metrics. Klaviyo does not use your information for its own purposes.

You may opt out of receiving SMS messages at any time by texting STOP to our number or following the unsubscribe instructions included in our messages. For additional details about how we handle SMS messaging, including message frequency and carrier disclaimers, please refer to our Terms of Service.

Standard message and data rates may apply. Message frequency varies. We are not responsible for delayed or undelivered messages. Your participation in the SMS program is voluntary and not a condition of any purchase.

9. How We Protect Your Information

We follow industry best practices to safeguard your personal data, including:

  • HTTPS encryption
  • Secure payment processing
  • Access controls and internal data protection policies

10. Updates to This Policy

We may occasionally update this Privacy Policy. Any changes will be posted here with a revised effective date. If material changes are made, we may also notify you by email or prominent notice on our site.

11. Contact Us

If you have any questions or requests regarding your personal information, contact us at:

Yu Tea Co.
6300 N Sagewood Dr H594
Park City, UT 84098
hello@yutea.com